The Cubeat Goldwater
A simple, high-tech way to slow traffic on one of the busiest and most beautiful streets in Scottsdale.
The Cube sits at the corner of the famed, now city-owned Scottsdale Stagebrush Theater, where a renowned local community and kids theater currently operates. It anchors a largely forgotten swath of historic Old Town that is primed for major revival.
Slows Traffic Naturally
A visually striking presence on Goldwater Boulevard encourages drivers to ease off the accelerator without signage or speed bumps.
Illuminates the Dark
The pitch-black stretch of Old Town gains a welcoming nighttime beacon, improving safety and pedestrian confidence after sundown.
High-Tech, Low Footprint
A simple cube form factor houses programmable lighting, projection, and sensor technology in a compact, self-contained unit.
A Welcome Beacon
With major plans for the rest of this forgotten stretch of historic Old Town, The Cube at Goldwater would serve as a welcome beacon, illuminating the pitch-black neighborhood and signaling that something new is taking root.
Simple in form. High-tech in function. Civic in purpose.
See the Vision
Explore the broader Projection Goldwater initiative transforming the Stagebrush facade into Scottsdale's largest public canvas.
Projection Goldwater